Your Season Newsletter 3

Hi there!

We have 3 new subscribers this week. If you are one of them, welcome!

This week I've been working on applying for the Accelerator for Enterprising Women's Kickstarter Challenge and researching both guesting on podcasts and setting up social media.

CHALLENGE THIS WEEK: NEED TO CHANGE FOCUS

There are a million and one little jobs to be done, as anyone who has tried to start a business will tell you. Completed your BAS statements yet? Paid for your name/domain renewal? Scanned in those documents yet? Read those emails? Wait, how is the vision going? Have you been communicating with your teams? Have you made it to all the networking opportunities available? Have you been thinking about growth and development? There's this really great opportunity that I think would be super helpful...

Look, it's a lot. And that’s before we get into the fact that I’m doing a business accelerator and all the amazing feedback I’m getting from my incredible mentors and accountability partner (anyone worked with Danielle dal Cortivo before?? I love her!!).

All that said, I think the business is making good progress. I have laid a lot of the necessary foundations, the first version of the algorithm is looking good, the official website is on track to be released in November, affiliates are starting to sign up. All great things.

But the thing that is missing is: traction. And in order to do that, I need to be seen by people. LOTS of people. Which means.... I think it's time to tackle social media.

And I am not excited.

I am a bright, bubbly person who loves a good chat (especially about how seasonal colour analysis is going to CHANGE YOUR LIFE), but social media is not my ~thing~. I just have terrible memories of having to run socials for a friend's business a few years ago and being up until the middle of the night trying to get things done and being told off for making mistakes constantly which I would have to scramble to fix. The pressure is so high for something that is supposed to appear fun.

But, I am dedicated to making this business succeed. So, if you would like to watch me turn my previous experiences into something positive and join me on my social media journey, you can find me at:

Tiktok • Twitter (X) • Facebook • Instagram

WIN FOR THE WEEK: SCHEDULING HAS IMPROVED!

Right now, I am a one-person startup (although my partner does make an amazing cheerleader <3). I have developers working on both algorithm and web development, but they aren’t really a part of the business. Don’t get me wrong, they are amazing and wonderful and doing a great job of things that I would at best be bungling, at worst be absolutely incapable of, but they aren’t sharing my hopes and dreams, lying awake untangling issues or doing the really boring grunt work that somebody just has to get done.

Currently, I am working as a singing teacher (25hrs/wk), as Musical Director for West Side Story (15hrs/wk) and am carving out minimum 20 hours/wk to dedicate to YOUR SEASON.

It’s a lot!

A few weeks ago, one of my mentors, Harry Hoang, recommended that I set up my calendar differently, to keep track of tasks in a more motivating way:

• Write down every job that needs to be done.

• Prioritise them. I have used Red, Orange and Green.

• Give yourself task blocks in your calendar and put in the highest prioritised tasks first.

• Colour code tasks and change them once the task is achieved.

• Look at calendar in a weekly view (I was doing daily).

These tips have helped me to feel much more successful and less overwhelmed.

Here is a before and after view of my calendar:

If you have any tips on how you keep your calendar organised, I’d love to hear them!

The Your Season website is currently a beta version. Here is a link to the walkthrough.

If you are having any issues at all with navigating the website, please reach out. I would love to sit down and talk you through it over a coffee or Zoom chat. :)

If you can think of anyone who would be interested in joining me on this journey, please invite them to subscribe to the newsletter here.

Talk soon!

Warm regards,