Let's get to know each other a little better.
Hi there!
I hope that we can get to know each other a little better through this newsletter. I want to keep you updated on all of the wonderful developments happening at Your Season!
So, who am I? My name is Teresa and I am the founder of Your Season. I am a musician who accidentally and unexpectedly moved sideways into colour and business. I got my colours done, realised the difference it made, and wanted to make it accessible and practical for everyone.
Not sure what seasonal colour analysis is? Have a read here.
I think this is the future of shopping. Our current model is unsustainable. The world produces 92 million tonnes of textile waste each year. In Australia, about 80% of unwanted textiles end up in landfill. An average consumer throws away about 30kg of clothing per year.
Seasonal colour analysis allows you to buy good-quality clothes that will suit you forever and work hard together. The likelihood of clothing ending up in the back of the closet or being thrown out because it didn't work is far less likely. It's a more conscientious way to shop that's a win-win for both you and the environment.
I also am very passionate about coming away from the current selling model of, "This is what is popular/fashionable, now it is up to you, the buyer, to fit your square peg into our round hole." At Your Season, our mission is to bring you all the clothes that will bend over backwards to enhance the good looks you already have.
So, I was supposed to be sitting down at 8 am this morning to finish the newsletter. Still, instead, I was preparing a stew for a coworker whose son just tragically passed away - something no parent should ever have to experience. I am also the Musical Director for a local theatre production and there were at least three separate incidents from last night's rehearsal that needed to be tended to, including conversations last night, messaging this morning, and me googling 'How to talk to a person with an avoidant attachment style about group responsibility'...
This week both Birdsnest AND Petal and Pup have agreed to be affiliates. This is amazing news! Both are Australian-led companies that have beautiful, great-quality clothes. I’ll let you know as soon as they are included on the website!
Currently, in the beta version of the website, I upload links one at a time (and then have to readjust for mobile view which is an absolute pain!!), so integrating these amazing websites immediately is difficult. But we are working on an automatic solution so that, by the time the website officially launches in November, integrating new affiliates should be much easier and quicker. Stay tuned!
As mentioned above, the Your Season website is currently a beta version. Here is a link to the walkthrough. If you are having any issues at all with navigating the website, please reach out. I would love to sit down and talk you through it over a coffee or Zoom chat :)
If you can think of anyone interested in joining me on this journey, please invite them to subscribe to the newsletter here.
Talk soon!
Warm regards,